Lookism is a South Korean webtoon written and illustrated by Park Tae-jun. First published on Naver Webtoon in 2014, it quickly gained popularity for its unique blend of action, social commentary, and emotional storytelling. At its core, Lookism explores the harsh realities of a society obsessed with physical appearance, while highlighting the power of inner strength, empathy, and personal growth.

The story follows Daniel Park (Park Hyung-seok), an overweight and bullied high school student who mysteriously gains a second, incredibly attractive body. He can switch between the two bodies, leading to a double life that exposes the contrast between how society treats people based on looks. Through Daniel’s experiences, the series tackles issues such as bullying, discrimination, mental health, plastic surgery, social inequality, and the pressure of beauty standards in modern society.

What sets Lookism apart is its ability to combine intense action sequences, comedic moments, and deeply emotional arcs with real-world relevance. As Daniel meets a diverse cast of characters—each with their own backgrounds and struggles—the series expands to explore themes like redemption, friendship, ambition, and identity.

Over the years, Lookism has built a massive international fanbase and inspired a loyal following. Its influence has extended beyond the webtoon format, leading to merchandise, translations in multiple languages, and even a Netflix animated adaptation released in 2022.

We are passionate about sharing the world of Lookism—a story that doesn’t just entertain, but also challenges readers to reflect on society and themselves. Whether you’re a new reader or a long-time fan, Lookism offers a powerful, evolving narrative that resonates across cultures and generations.